ABOUT
ULC
ORIGINS OF THE ULTIMATE LAUGHING CHAMPIONSHIPhttp://www.laughology.info/Laughology/Ultimate_Laughing_Championship.html
 




The Idea
TRIGGER
TRIGGER!

THE SCIENCE


ProXIMITY AND EYE CONTACT TRIGGER TWO THINGS:


HosTILITY 
OR
LAUGHTER

What if you EXPLORED THE LAUGHTER SIDE OF HUMAN CONFRONTATION?

Ultimate FIghting also known as Mixed Martial Arts is one of the fastest growing sports in the world. It’s violent, bloody and it’s long term effects are controversial. One day watching a fight, Laughologist Albert Nerenberg saw something that took him by surprise. In the stare down before the fight, two fighters started laughing (Photos below). It turns out it HAPPENS A LOT. So instead of having an ultimate fighting competition why not have...http://albertnerenberg.com/AlbertNerenberg.com/Laughologist.htmlULC.htmlULC.htmlshapeimage_10_link_0shapeimage_10_link_1